Jobs at Konga

  • Full time
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  • NG Jobs posted 2 weeks ago
  • Posted : 12th October 2021 -Accepting applications
  • View(s) 56

Job Detail

  • Career Level Manager
  • Experience 3 Years
  • Gender Any
  • Qualifications Bachelor's Degree
  • Additional Qualification Higher National Diploma

Job Description

Konga is a leading player in the Nigerian ecommerce space, with over a thousand (1000) employees across the country, over 30 offline retail stores and many growing business subsidiaries such as KongaPay, Konga Travels and Tours, Konga Express, Konga Health, etc.

We are currently seeking for a talented, and skillful person with strong passion for the ecommerce space to lead the Offline Marketing Team in the capacity of Lead, Offline Marketing.

Job Brief

  • Develop and drive the strategy of offline marketing whilst ensuring activity is in line with online marketing.
  • Activity aimed at driving brand awareness and maximizing sales with our own customer databases whilst also attracting new customers in stores.

Job Roles:

  • Oversee the offline retention strategy with the aim of driving up frequency of shop and spends.
  • Work closely with the online team to ensure effective roll out of multi-channel campaigns.
  • Work closely with the creative team to review and optimize assets.
  • Review each piece of marketing activity with results used to shape best practices and future marketing plans.
  • Manage and oversee all marketing executions for all Konga offline stores nationwide.
  • Own the leadership and innovation on offline media planning and optimization exercises to enable brand awareness and penetration growth.
  • Work synchronously with media vendors and Konga internal stakeholders to deliver effective and efficient media plans for all offline executions.
  • Analyze post-campaign Media results and channel-specific (TV, Radio, OOH & Experiential) level to identify opportunities to improve future campaigns.
  • Responsible to track and report savings on Konga’s offline media budget.
  • Lead operational discipline with all the retail and commercial teams on End-to-End offline marketing commitments.
  • Handle all other requests incidental to this role and/or as assigned by Head, Marketing

How to Apply

Interested and qualified candidates should forward their updated CV (MS Word Doc)  via mail using the Job Title as the subject of the email

Required skills

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